Underdoggs Sports Bar: A Premium Sports Bar Franchise
Start a high-energy sports bar business that combines live match screenings, gourmet food, and a vibrant social atmosphere. Underdoggs Sports Bar is one of India’s leading sports bar brands, known for its immersive match-viewing experience, community-driven ambience, and strong customer engagement across multiple cities.
Franchise Cost & Investment Details
The Underdoggs Sports Bar franchise cost in India is approximately ₹3.0 Crore to ₹4.0 Crore, depending on location, outlet size, and setup requirements.
Investment Breakdown:
- Setup & Interiors: As per brand standards
- Kitchen Equipment: As per outlet scale
- Licensing & Legal: As per state regulations
- Initial Inventory: As required
- Area Required: 5,000 sq.ft - 6,000 sq.ft.
- Agreement Term: 9 Years
- Monthly Royalty: 7%
Investment may vary slightly based on city, property cost, and customization.
Business Model & Revenue Potential
Underdoggs operates as a premium sports bar and grill concept, combining food, drinks, and live sports entertainment into a single high-engagement format.
Revenue Streams:
- Food & Dining
- Alcohol & Beverage Sales
- Live Match Screenings
- Events, Music & Social Gatherings
The brand focuses on sports-driven social experiences, where customers gather to watch live matches, enjoy food, and engage with a community of fans.
Gurgaon
Head Office Location
Yes
Training And Support
2.0-2.5
Payback Period (Years)
India and Dubai
Expansion Locations
18
Number Of Units
7
Monthly Royalty (%)
5,000 - 6,000 sq ft
Area Requirement
9
Agreement Term (Years)
3 - 4 Crore
Capital Investment
Note : All of the figures provided above are for illustrative purposes only and should not be considered exact figures. Actual figures may vary depending on various factors such as the Property Conditions, Rental, Location, Size, Height and other applicable conditions.
Why This Franchise Investment Works
- Established sports bar brand with strong market presence
- High customer engagement during live sports events
- Proven concept combining food, drinks, and entertainment
- Community-driven model ensuring repeat footfall
- Scalable across metro and Tier 1 cities
- Strong franchise support system with training and setup guidance
The Franchise Benefit
Underdoggs Sports Bar is an excellent opportunity for investors looking to enter the growing sports bar and nightlife segment. With its strong brand identity, engaging concept, and proven business model, it offers a scalable and profitable long-term investment.
Franchise Spaces We’ve Built
Questions about Underdoggs Sports Bar?
The franchise cost ranges between ₹3.0 Crore to ₹4.0 Crore, depending on location and setup.
The expected payback period is around 2.0 to 2.5 years.
Approximately 5,000 sq.ft to 6,000 sq.ft area is required.
The brand charges approximately 7% monthly royalty.
Metro cities, corporate hubs, and high-footfall urban locations are ideal.
