What Makes Chica’s Multi Cuisine Franchise Different?

A restaurant does not need to specialise in just  one cuisine to create an identity for itself. Chica follows the multi-cuisine route, with a broad food offering complemented by a high end European-style ambiance to create a format combining both variety and experience.

The format works as a premium fine dining and multi-cuisine restaurant, with food innovation, food presentation, ambiance and hospitality as the key components of its format. With a varied menu, it allows serving a broader audience without concentrating on only one type of cuisine and dining experience.

Moreover, the format is not limited to the dine-in revenues alone. Chica generates revenue from food and dining, beverages and signature cocktails, group dining, events and celebrations. Its physical format is equally important. It needs about 6,000-7,000 sq. ft. of space, making it a large format high-end dining format rather than a restaurant format. The approximate capital investment required is around ₹4 crores, while the actual investment required depends on several factors.

Brands and Branches recommends the concept of Chica for franchisees for those who wish to invest in such concepts, which is an example of multi-cuisine concept where the diversity of the menu has been strengthened through visual positioning.

What makes this restaurant unique is its multi-cuisine food menu, premium ambiance and revenue sources. The concept has not just focused on the aspect of food cuisines but has made the experience of restaurants more varied.