
The biggest question for a franchise investor who has never invested in any brand before is not simply knowing which brand is popular. It lies in understanding the feasibility of the business model, accessibility of the investment and sufficient franchisee support during the establishment process.
| Brand | Investment | Space |
| Caha & Fairytales | ₹1.5 – 2 Cr | 1,500 – 2,500 sq. ft. |
| Kikli | ₹2.5 – 2.75 Cr | 3,000 – 4,000 sq. ft. |
| Qavalli | ₹3 Cr + | 4,000 sq. ft. |
| The Big Tree | ₹3 – 3.5 Cr | 5,000 – 6,000 sq. ft. |
Brands and Branches offers brands belonging to the accessible investment bracket of ₹1.5 to 2 crore, including FairyTails Cafe and CAHA Franchise requiring 1,500-2,500 sq. ft. of area respectively, as well as training and operational support. Their listed payback period equals approximately 2 to 2.5 years.
Investors interested in a regional dining concept, Kikli Franchise is a great option to look at as it requires an estimated capital investment of ₹2.5 to 2.75 crore and approximately 3,000-4,000 sq. ft. of area. The model is centred on Punjabi cuisine and culture and its payback period amounts to approximately 1.5 to 2 years.
In terms of the premium dining format, brands such as Qavalli Franchise require an estimated ₹3 crore investment and around 4,000 sq. ft. of area, while The Big Tree requires an estimated ₹3 to 3.5 crore investment with a 5,000-6,000 sq. ft. requirement.
These considerations become very significant for first time investors. A space of smaller size will have a different requirement when it comes to property, while lower initial capital investment reflects a difference in the amount of capital invested in the venture. Training, assistance during the setup process, agreement terms, and royalties must be taken into consideration too along with the franchise cost.
The first step in choosing the appropriate franchise is to match the format with your investment and operational involvement.
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